Year to date La Perla sales are up double digits and even this month they are still accelerating, something is going very right there. So what exactly is happening at La Perla?
Suzy Biszantz, Chief Executive Officer at La Perla North America said "as of one year ago we were purchased by a new company out of london. There have just been a lot across the board to elevate the brand.
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"New ad campaigns, new marketing, something we haven't seen in the last five to six years, renovating the store and making sure that our boutique environment is consistent with what you see throughout the brand.
"We want that customer experience, as well as new products. We have taken the products and customers are responding in sales.
"It is sort of counterintuitive that you could raise your prices and demand spikes, although many luxury brands have done it. Raising prices and it seems to be working".
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